Professional Summary
Technology executive with a proven history of building and leading successful software companies both large and small. 20+ years of cross-functional experience combining deep technical expertise with strong business acumen to create innovative products and deliver exceptional business results. Known for building high-performing teams and fostering cultures of innovation while maintaining strong financial performance.
Track record of spearheading successful company exits and delivering sustained growth through strategic product development, M&A, and operational excellence. Successfully executed multiple M&A transactions across the spectrum—from selling Fortune 100 enterprises to private equity firms, to negotiating strategic mergers and creating new business entities. Experienced collaborating directly with ownership groups and boards to execute sustainable company strategies and develop new business lines.
Skilled in scaling organizations from early-stage startups to mature enterprises, consistently delivering value to customers and stakeholders while driving growth and profitability.
Product Management & Strategy
End-to-end product lifecycle and strategic planning
Business Transformation
Organizational change and operational excellence
Market Research & Analysis
Strategic market insights and competitive analysis
Executive Leadership
Team building and strategic direction
Digital Transformation
Technology modernization and innovation
M&A Integration
Strategic acquisitions and business integration
Professional Experience
Advisor & Investor
- Actively invest in and advise early-stage technology startups
- Provide strategic guidance on product development, go-to-market strategies, and organizational scaling
- Support founders in developing sustainable business models and growth strategies
Veraset
Merger into 1903 Group
- Maintained consistent overall profitability for three (3) consecutive years while strategically growing the business
- Led technical architecture decisions and implementation of cloud-native infrastructure, reducing operational costs by 40%+
- Spearheaded the acquisition and successful integration of two (2) companies, expanding the company's product portfolio and market reach
- Deployed innovative technologies that expanded the company's total addressable market (TAM) and enhanced customer experience
- Enhanced and implemented a more scalable data processing system handling petabytes of location data daily through multi-mode distribution
- Orchestrated multiple strategic partnerships and business deals that strengthened the company's financial profile
- Built and maintained a lean, high-performing team focused on operational efficiency and financial discipline
- Led the company's strategic vision and execution without requiring external funding
- Oversaw all functions of the company, including product, engineering, sales, HR, accounting, finance, and business development
Previous Role:
VP Product (June 2021 - January 2023)
- Led Product and Engineering teams, establishing cohesive product strategy aligned with business objectives
- Implemented agile development methodologies that accelerated product release cycles and improved quality
- Designed and oversaw implementation of advanced data processing architecture to improve system reliability and scalability
- Created and executed product roadmaps based on market research and customer feedback
- Collaborated with key stakeholders to ensure product offerings met market demands and revenue targets
ProdMMD
- Established and grew a specialized consultancy focused on product management, development, and program management
- Partnered with executive teams to transform their organizations into product-centric businesses
- Developed web tools and frameworks that measurably improved product team performance and outcomes
- Provided strategic advisory services to companies transitioning from agency models to SaaS platforms
- Implemented product management best practices across multiple client organizations
Assessment Referral Services LLC
- Co-created a SaaS platform in the healthcare space that connected patients with appropriate care providers
- Guided product development from concept to market-ready solution
- Established key partnerships within the healthcare ecosystem to drive adoption
CarLabs.ai
Exited/Acquired
- Led comprehensive transformation from a technology provider to a full SaaS offering
- Established product strategy, architecture, and development approach for a scalable platform
- Created roadmap and process frameworks centered on problem-solving and customer success
- Performed multiple roles during the platform transition, ensuring business continuity
- Built foundations for a scalable SaaS operation with minimal support and overhead requirements
Affinitiv Inc
- Served as Head of Product, driving technology-centric vision transformation
- Led company transition from agency model to marketing technology platform
- Developed new product lines that generated additional revenue streams
- Identified and implemented cost-saving initiatives while maintaining product quality
J.D. Power
Director Product Management
January 2016 - April 2017
- Led product strategy for JD Power's online delivery platform (VoX)
- Drove company-wide innovation initiatives that resulted in new market opportunities
- Managed high-performing product team delivering transformational product lines
- Coordinated with software development leadership to ensure business outcome alignment
- Implemented market-driven product development practices that improved product success rates
Director, Product Management
April 2014 - January 2016
- Led product management for multiple global J.D. Power product lines (Operational Research & Consulting)
- Advised on development of new JDP VoX platform, leveraging it as a key technology differentiator
- Reported directly to executive team on strategies to accelerate company growth
- Developed new products based on market analysis and customer needs
Sr. Product Manager, Strategy and Product Management
December 2008 - March 2014
- Managed global J.D. Power product lines through market research and product development
- Worked directly with executive leadership on growth initiatives
- Translated market insights into actionable product improvements
Project Manager - PMO
November 2007 - December 2008
- Managed program for development of new B2B web platform, maintaining under-budget performance
- Developed comprehensive business case and financial forecasts for C-suite decision-making
- Led digital transformation initiative for JDPA with successful implementation
- Engaged and managed offshore development teams while negotiating contracts with major development partners
- Led parallel implementation of enterprise content management system
Supervisor, Internet Services and Advanced Technology
September 2003 - January 2007
- Led internet services and advanced technology initiatives
Countrywide Financial
- Provided strategic and logistical support to senior executives across the corporation
- Executed enterprise-wide strategic initiatives and facilitated high-level business requirements
- Implemented standardized project management methods for improved communication
- Performed financial analysis on projects and their company-wide impacts
Education
California State University, Northridge
Certifications
Practical Product Management
Pragmatic Institute
SPIN Selling
Huthwaite